2000s - Moving Into The New Millennium

As women become more body conscious Aristoc continues to lead the way in shaping and performance ranges. Technical innovation allows beauty creams and slimming aids to be encapsulated into products resulting in unprescedented press coverage for the brand; this together with two cinema campaigns ensured that the brand remains at the leading edge.

This decade was about films for Aristoc with product placement in two huge blockbuster films, "Moulin Rouge" and the James Bond film, “Die Another Day”. Fabulous marketing campaigns and dedicated ranges had women clambering for fishnets! 2004 was the brand's 80th Anniversary, celebrating at a time when fashion became contemporary retro. Designer collaborations with Tanya Sarne, founder of Ghost, and links with London West End shows such as Rod Stewart's “Tonight’s the Night” allowed Aristoc to shout loudly in a competitive market place. A natural progression from the heritage background of supporting English National Ballet, Riverdance and Fosse.

When dance fever hit the UK in the form of the BBC's "Strictly Come Dancing", Aristoc linked up with contestant Camilla Dallerup, who became the face of the company's dance-inspired fashion range in Autumn 2006.