1980s - Bows, Colours & Power Tights
In 1984 a radical decision was taken to dramatically prune the range available, presenting only proven fast selling styles. What remained was the flexibility to continue with seasonal and fashion shades. New style packaging was introduced to give a clean and uncluttered look to the hosiery fixture. The 1980s saw power dressing and significant interest in leg wear. Aristoc developed the market for patterned tights, bows and colours. During this period new up to date knitting machines were introduced, together with computerised dyeing and machine packing, the first in the country. During 1988 Aristoc ran its ‘We’ll be your second skin’ advertising campaign in trade and consumer press, reinforcing the message of perfect fitting, highest quality hosiery.
In 1984 a radical decision was taken to dramatically prune the range available, presenting only proven fast selling styles. What remained was the flexibility to continue with seasonal and fashion shades. New style packaging was introduced to give a clean and uncluttered look to the hosiery fixture. The 1980s saw power dressing and significant interest in leg wear. Aristoc developed the market for patterned tights, bows and colours. During this period new up to date knitting machines were introduced, together with computerised dyeing and machine packing, the first in the country. During 1988 Aristoc ran its ‘We’ll be your second skin’ advertising campaign in trade and consumer press, reinforcing the message of perfect fitting, highest quality hosiery.
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