1990s - The Decade Of Perfect Fit


The stretch and cling of Lycra changed the hosiery market, ensuring a perfect fit. Aristoc was the first hosiery manufacturer to incorporate Lycra into its products.

Into the 1990s, Aristoc’s manufacturing plant was transferred to West Mill, Belper in Derbyshire. This coincided with Aristoc’s first ever television advertising campaign for its Vitality, Sheer Sensation and Ultra 5 ranges. Further TV campaigns followed.

In 1995, a major marketing project was launched to strengthen the brand's image. High profile associations with organisations such as with the English National Ballet were formed and 1998 also saw top model and television personality, Melanie Sykes launched as the “Legs of Aristoc”.

Aristoc continued to grow in terms of sales and influence throughout the decade, supported by various innovative new product launches including Bodytoners and Slimline, a market leading concept in performance hosiery – tights that made you look slimmer!